BornToStandOut® x Fugazzi: The Fragrance Collaboration That Ignites La Samaritaine
Two perfume houses with strong identities have joined forces for an exclusive creation unveiled at La Samaritaine . Until April 8th, the alliance between Fugazzi and BornToStandOut® is embodied in an immersive pop-up in the heart of Paris, celebrating a bold and resolutely contemporary vision of niche perfumery.
Founded in Amsterdam by Bram Niessink , Fugazzi has established itself through its unique compositions and minimalist aesthetic with maximum impact. Alongside it, the Korean label BornToStandOut® champions a provocative, elegant, and profoundly individual perfumery.
Together, the two houses have created an intense, visual, and sensory fragrance that plays on contrasts: fruity sweetness, spicy warmth, floral tension, and woody depth. An olfactory signature conceived as a statement—both sophisticated and unpredictable.
The incandescent red décor of the pop-up shop at La Samaritaine amplifies this olfactory drama. Between splashes of carmine, suspended roses, and sculptural bottles, the experience transcends a simple product launch to become a true aesthetic manifesto.
A collaboration that celebrates modern elegance, assertive individuality, and the thrill of the unexpected — discover it now at:
La Samaritaine,
9 rue de la Monnaie,
75001 Paris
