BornToStandOut® x Fugazzi: The Fragrance Collaboration That Ignites La Samaritaine
Two perfume houses with strong identities have joined forces for an exclusive creation unveiled at La Samaritaine. Until April 8th, the alliance between Fugazzi and BornToStandOut® is embodied in an immersive pop-up in the heart of Paris, celebrating a bold and resolutely contemporary vision of niche perfumery.
Founded in Amsterdam by Bram Niessink, Fugazzi has established itself through its unique compositions and minimalist aesthetic with maximum impact. Alongside it, the Korean label BornToStandOut® champions a provocative, elegant, and profoundly individual perfumery.
Together, the two houses have created an intense, visual, and sensory fragrance that plays on contrasts: fruity sweetness, spicy warmth, floral tension, and woody depth. An olfactory signature conceived as a statement—both sophisticated and unpredictable.
The incandescent red décor of the pop-up shop at La Samaritaine amplifies this olfactory drama. Between splashes of carmine, suspended roses, and sculptural bottles, the experience transcends a simple product launch to become a true aesthetic manifesto.
A collaboration that celebrates modern elegance, assertive individuality, and the thrill of the unexpected — discover it now at:
La Samaritaine,
9 rue de la Monnaie,
75001 Paris
